KROST x TOMS in Partnership with Peace First
We could not be more excited to announce our extended partnership with TOMS and introduce to you the KROST x TOMS | Second Collection. Both brands are thrilled to come together once again to showcase our shared value in making an impact through the products we create. This release will continue our support of organizations like Peace First— who support young people around the world to lead social change in their communities by providing digital tools, community support, and start-up funding.
The limited-edition TOMS x KROST| Second Collection continues to fuse TOMS’ asymmetrical aesthetic with KROST’s well-known monochromatic design. The release includes an 18-piece assortment of unisex fall apparel in native KROST styles like the Max Crewneck, Riley Crop Hoodie, and Austin Sweatpants; in addition to footwear, beanies, socks, and sunglasses in earthy colors like Burnt Orange, Drizzle gray, and Trekking Green. This collection also features the comfort you love in a new rendition of classic TOMS footwear styles like the Ezra, Mallow Mule, and Alp.
The clothing throughout this particular collection feature graphics representative of Peace First & TOMS x KROST shared values: Courage, Compassion, Collaboration, & Community. As East and West coast based brands celebrate our core missions of giving back to our two diverse communities with every product we create, this second release shows unique graphic symbolism that best embodies the story of communal collaboration.
The campaign photoshoot exhibits a communal living environment with 2 models in a Volkswagen Bus wearing the TOMS x KROST | Second Collection apparel and accessories. The shoot highlights community and friendship through the resurfacing of the slogan “We’re All Friends Here,” which can be found on various items of the second collection. This phrase continues to demonstrate KROST and TOMS’ purpose of creating change when people stand together and support one another.
This new collection helps fund organizations like Peace First, who are bringing awareness to social change and combating injustice around the world. Peace First provides helpful tools and support, including training, mentorship, and funding, to young people so they can successfully launch a social change project in their community. To date, Peace First has supported over 32,000 young people from 164 countries— leading over 12,000 projects impacting 100,000’s of people.
“We believe access to resources to make a difference is a right for everyone. We also believe that young people are capable of leading social change today, not someday. When a young person creates a project, we help them get started on their change-making journey by investing directly in their ideas with a mini-grant of up to $250 to turn their idea into a reality,” Dalia Ezzat, Senior Director of Global Communications and Digital Strategy.