KROST X No Kid Hungry: A Mission to Feed the Youth

No child should have to question where their next meal will come from.As of April this year, as many as 1 in 6 children in America have the potential to face hunger. That means that about 13 million kids are either missing meals, malnourished, or questioning where their next meal will come from. In order to resolve this epidemic, families must be given the resources they need to provide meals so that their children can survive and flourish. Our work with No Kid Hungry strives to ensure just that: providing kids across America with consistent & reliable access to food.

No Kid Hungry is a non-profit organization with a mission to resolve food insecurity among children,

“At No Kid Hungry, that’s our promise. If it sounds simple, that’s because it is.

That doesn’t mean ending childhood hunger is easy. We know what works, and we’ve made extraordinary progress for kids and families.won’t be done until we’ve met that promise and every single child in America has the food they need to grow up healthy and strong.”

At the heart of their work, No Kid Hungry does not just work to feed a child that is hungry today, but to protect the youth of America from never going hungry again through impressive initiatives that include school meal programs, grants, and effective advocacy. Read more about No Kid Hungry's impact here. 

Our work with No Kid Hungry gives us the opportunity to form lasting impacts on the lives of thousands of children across America. The joint initiative will help support the cause through proceeds from our new Support Your Friends by KROST basics collection, in which every purchase donates $5 to No Kid Hungry.

Our brand’s mission depends on prioritizing purpose; we look at what is going on in the world to lead each collection and use apparel as one vehicle to help resolve different societal challenges. Since the onset of COVID, 10% of all adults in the country reported that their household sometimes or often didn’t have enough to eat in the last seven days. As of February 2021, more than 1 in 7 American adults with children (14.5%) reported that their children were not getting enough to eat.

Over the last few months, prioritizing food insecurity has been a compelling task for our team. Gratefully, through partnerships with Foodbank for New York City, New York Restoration Projects, and now No Kid Hungry, we have been able to actively support the fight against food insecurity. Read more about our initiatives with Food Bank For NYC for KROST x Barneys New York & New York Restoration Projects for KROST x Barneys New York Second Collection. 

Support Your Friends by KROST offers a variety of basics made from our highest quality materials & fabrics, carefully designed to represent our brand’s message, ‘Support Your Friends’. By introducing a line that promotes accessibility and inclusivity into our e-commerce space, our hope is to expand our reach & strengthen our Community.

The foundation of “Support Your Friends” was inspired by students who came together for a purpose; to support each other and create lasting changes to improve our society. Supporting the youth through our products & partnerships is an essential component in pursuing that mission and creating positive transformations that will shape and influence the future.

Support Your Friends by KROST summer basics are available online now. Every purchase donates $5 to support children experiencing food insecurity through No Kid Hungry.