KROST x Nautica Collaboration in Partnership with Oceana
Through a shared commitment to restoring our world’s oceans and environment, KROST & Nautica have joined together to design their first collaboration in partnership with Oceana 501 (c)(3). Embark on a journey where heritage meets innovation, style meets philanthropy, and fashion meets the profound impact of ocean conservation. The KROST x Nautica Collection is more than apparel; it's a statement of dedication to timeless fashion and the preservation of our planet's most precious resource.
Drawing inspiration from the Nautica archives and their heritage roots, this collection includes an assortment of classic, retro, and refined silhouettes with stripes, color blocking, and shoreline designs that are native to Nautica’s legacy. 1% of collection net sales will support Oceana, a distinguished 501(c)(3) nonprofit organization committed to preserving and restoring the world's oceans.
“Our partnership with KROST was a thoughtful connection,” said Steve McSween, Vice President - Global Design at Nautica. “They are a young brand that brought a point of view rich with nautical references and a heart for our environment. I am thrilled to have spent time with them.”
The collaboration reflects the shared commitment of Nautica and KROST to contribute positively to the planet's health and future by dedicating 1% of net sales to support the vital work of Oceana, the largest international organization dedicated solely to ocean conservation. In doing so, this collaboration will aid in the preservation and protection of marine ecosystems, the reduction of plastic pollution, the conservation of endangered species and the promotion of sustainable fishing practices.
“The upcoming KROST x Nautica release in support of Oceana has been a truly humbling and exciting experience for both myself and the team. We are honored and eternally grateful to have worked together to design a collection that pays homage to Nautica’s iconic heritage while also reflecting our shared values of giving back.” - Samuel Krost, Founder of KROST.
Drawing from the essence of the water and the currents of the world, Nautica is a global lifestyle brand that creates style that’s iconic, yet modern and innovative in its fit, feel and function. Nautica is one of the most recognized American brands in the world, with over 70 categories including apparel, accessories and a home collection for men, women and children. Nautica is available in nearly 1,300 freestanding stores and shop-in-shops in more than 30 countries worldwide, as well as on nautica.com. Follow @nautica on Instagram, Facebook and Pinterest.
KROST is a mission-driven brand with the goal of increasing awareness surrounding the societal issues of gun reform, climate change, and food insecurity. KROST shares the stories of these causes through the products we design and the different partnerships we form to help make an impactful, authentic, and collective effort towards change. The brand believes that progress is created when people stand together, accept one another and support each other. Follow KROST on Instagram + Pinterest.
Oceana's mission aligns with the collection's maritime inspiration, striving to influence pivotal policy decisions on a national level to ensure a sustainable future for our oceans. Oceana is the largest international advocacy organization dedicated solely to ocean conservation. Oceana is rebuilding abundant and biodiverse oceans by winning science-based policies in countries that control one-quarter of the world’s wild fish catch. With more than 275 victories that stop overfishing, habitat destruction, oil and plastic pollution, and the killing of threatened species like turtles, whales, and sharks, Oceana’s campaigns are delivering results. A restored ocean means that 1 billion people can enjoy a healthy seafood meal every day, forever. Together, we can save the oceans and help feed the world. Visit Oceana.org to learn more.
Nordstrom (10 stores + online)