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KROST and FILA – Renno. November 12, 2021.

01 Introduction

01 Introduction

For over half a century, FILA has continually innovated at the intersection of fashion, sport and lifestyle. From a humble Italian textile company to a globally-recognized brand, FILA's history has inspired the streetwear industry for years.

Collaborating with such an iconic brand to unveil their never before seen silhouette was an incredible milestone for KROST. The sneaker design combined nods from FILA's running and performance history with present-day streetwear designs that are inherent to KROST's contemporary aesthetic. It was an exceptionally exciting opportunity for our team — and we are beyond grateful to extend our collaboration this year, with the second release of the KROST x FILA Renno.

Side profile of RENNO II
02 First Release

02 First Release

We had the exciting opportunity to contribute to FILA's iconic history with the KROST x FILA Renno debut last year, which featured a never before seen silhouette & design. Various youth-leaders were invited to take part in KROST's campaign, which gave us the opportunity to dive deeper into the brand's story by highlighting the individual people who devote their lives to important organizations that help shape the world. The campaign was a major success, and the KROST x FILA Renno impressively sold out within hours of its release. The proceeds from the sneaker allowed us to support the 6 different social movements involved in the campaign through financial donations.

Collage of RENNO II
Collage of RENNO II
Two models wearing RENNO II
Zoom in of RENNO II
Two models wearing RENNO II
Renno II shot against suitcases
Renno II close-up shots
RENNO II on a chair and suitcase
03 Talk to us about some of the design features of the second RENNO collaboration

03 Talk to us about some of the design features of the second Renno collaboration

The KROST x FILA Renno is a modern chunky style that stays true to the design aesthetics of both brands. This next iteration was further inspired by the color story, intricate embroidery and signature top stitch detailing as seen in the KROST Fall/Winter mainline collection, while combining nods from FILA's running and performance history with present-day streetwear designs. Designed in a versatile black/white/navy colorway with tonal white stitching, the unisex sneaker was crafted in mixed materials of nylon, leather and suede, fusing comfort with style. The KROST "Support Your Friends" moniker is featured throughout the footwear design in addition to KROST and FILA logo treatments. Combining FILA's traditional sportstyle with KROST's contemporary aesthetic was an exceptionally exciting opportunity for our team — we are beyond grateful to extend our collaboration this year, with the second release of the KROST x FILA Renno.

360 views of the RENNO II
04 What is the story behind the collaboration's campaign?'

04 What is the story behind the collaboration's campaign?

Given that sportstyle is deeply rooted within both brands' identities, it was important to us to contribute to the equal opportunity sports initiative in our community. Non profit organization, Good Sports works to "give all kids the lifelong benefits of sport and physical activity by providing equipment, apparel and footwear to those most in need." 10% of every purchase from the Renno will be donated to Good Sport in our effort to help support the millions of kids across America that do not have access to sporting gear and equipment.

Renno II
Renno II
05. What are some of your goals with this partnership?

05. What are some of your goals with this partnership?

Renno II pixellated illustrative shot

By collaborating with such an iconic sportsyle brand our hope is to reach a wider audience in order to spread our message and effectively empower the millions of Americans that do not have the privilege to play sports due to a lack of funding. Our hope is to expand our impact through our collaboration & partnership with Good Sports, and help empower underprivileged kids to become athletes.

Front and axo views of the Renno II
06 Key Features'

06 Key Features

Recycled sockliner,
Recycled inside lining,
& Recycled leather FILA flag.
"Support Your Friends" Webbing on heel with reflective detail.
KROST logo on quarter and tongue; FILA branding on back counter.
FILA Energized® midsole cushioning for added comfort.
RENNO II Boxes
Bottom profile of RENNO II