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Philanthropic Fashion: How Brands Are Showing People Are More Than Profit

WWD

Philanthropic Fashion: How Brands Are Showing People Are More Than Profit<br><br>WWD
Philanthropic Fashion: How Brands Are Showing People Are More Than Profit
SOURCE: WWD

COVID-19 and the ensuing lockdowns have upended the lives of billions of people around the world, but despite the often lamentable conditions, fashion brands — despite their own very real challenges trying to make up for lost sales and dampened demand over the last year — have been stepping up with charitable contributions or capsule collections from which proceeds go to help those struggling the most. Some fashion brands have made giving back a part of their business.

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